scroll

Prada - Linea Rossa

As part of the Prada Linea Rossa multi-channel campaign, in winter 21/22 we produced a film to celebrate the innovative Prada Linea Rossa outdoor advertising in the Swiss resort of St. Moritz.

Credits

Director | Frederick Iliano
DoP | Jonas Steinbacher
Photographer | Nicholas Iliano

Client | Prada & Alpdest AG
Production | Alpdest AG & Haip Studio
Producer | Andrew Westbrook

H&M | Angela Blumenthal

Post Production | Haip Studio
Grading | Jonas Steinbacher

Cast

Celine Baumgartner
Anna Hickl

Year

2022

A stylized and color-manipulated image of a woman in ski gear, holding a snowboard. The colors are highly saturated with red and teal overlays, producing a surreal, almost infrared look. The image merges fashion and landscape in an abstract, graphic way.

A side view of a woman in a black ski helmet and red-reflective goggles, her face slightly blurred by motion. Her white jacket features red branding details, and the snowy background merges into the bright, high-key sky, enhancing the sense of speed and clarity.

A close-up, motion-blurred portrait of a woman in a white ski jacket with red and navy accents, standing against a snowy mountain backdrop. She holds a snowboard, and her long hair catches the light. The blur creates a dreamy, kinetic effect, suggesting wind and movement in cold alpine air.

Dynamic motion shot of a snowboarder in sleek white winter gear holding a black Prada snowboard, set against a vivid red background with artistic motion blur.