scroll Silhouette of a hiker balancing on one leg at the summit of a rocky peak during sunset, set against a soft purple sky.

Laax

LAAX isn’t just a place—it’s a state of mind. It’s where the chaos of everyday life disappears, and the adventure begins. The 2024/2025 LAAX campaign, “Join me next time,” is all about that shift. captured with versatility in mind, we’ve optimized every format to make sure this message hits hard across every platform. The next chapter starts here.

Credits

Photographer | Nicholas Iliano

Client | Laax
Producer | Matthias Wittwer / Mountain Vision AG
Concept | Matthias Wittwer & Isabel Rester

Cast

Vale Luengo

Year

2024

"Adventurer standing confidently atop a jagged rock formation, surrounded by mountain peaks at golden hour."Sunlight reflecting off rippling water, creating a sparkling, prism-like effect with rainbow-colored highlights."Young woman putting on a jacket in a rugged alpine landscape, under clear blue skies, with rocky cliffs in the background."Woman standing on a rocky ledge beside a turquoise waterfall pool, gazing at the cascading water against a backdrop of smooth rock walls.