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KaEx | Dario Cologna

This project is a visual deep dive into the relentless engine of Swiss cross-country skiing legend Dario Cologna. We move beyond the finish line to capture the raw, quiet intensity that defines elite performance. High-speed outdoor action meets the stark, experimental world of abstract studio portraiture, punctuated by graphic flash cuts that mirror the rhythmic precision of a champion’s career.

Through a lens of minimalism and power, the KaEx identity is woven into the very fabric of the imagery. Using signature color palettes and avant-garde visual techniques, we’ve created a narrative that doesn't just show the sport—it vibrates with the energy of Swiss-engineered endurance.

Credits

Director | Frederick Iliano
DoP | Jonas Steinbacher
Photographer | Nicholas Iliano

Client | KaEx
Agency | WeCatch
Production & Concept | Haip Studio

Editor | Frederick Iliano
Colorgrading | Jonas Steinbacher
Sounddesign | Dirk Frischknecht
Runner | Marilu Sommer\

Year

2026

An action-oriented shot of a skier's legs and feet in red Atomic ski boots on a groomed snowy trail. A bottle of KAEX BOOST+ sits on the snow between vibrant pink skis, illustrating the integration of hydration and nutrition into winter training.A gloved hand holds a bottle of KAEX BOOST+ supplement against a bright, clear sky. The packaging highlights "Swiss Science" and key ingredients like Creatine, EAA, and Caffeine, emphasizing athletic performance and recovery.A vertical, grainy, high-angle shot featuring the lower half of a skier in red boots standing next to pink Atomic skis laid on the snow. A KAEX BOOST+ supplement bottle is positioned in the foreground, emphasizing a minimalist, high-performance aesthetic.A highly stylized, abstract action shot of a cross-country skier in motion, rendered in a high-contrast red and white "heat map" or infrared-style effect. The image emphasizes the speed and dynamic posture of the athlete during a glide.A top-down portrait of olympic champion Dario Cologna cross-country skier standing in deep snow, holding pink racing skis. He is wearing professional winter gear, including a black beanie and blue mirrored performance sunglasses.Abstract silhouette of a Cross country skier cast on snow under red light.Hand holding two Kaex Recharge drink bottles in a snowy outdoor setting.Athlete Dario Cologna cross-country skiing on a freshly groomed track surrounded by snow and trees.