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Ascona Locarno | Running

Joey Hadorn moves through nature with purpose, reading the land like a story only he can decipher. As the new ambassador for the breathtaking Ascona-Locarno region, he finds the perfect stage for his journey—where rugged trails and endless horizons fuel his passion for movement, adventure, and discovery.

Credits

Director | Dirk Frischknecht
DoP | Frederick Iliano
Photographer | Nicholas Iliano

Client | Ascona Locarno
Agency | Skipp communication AG
Production & Concept | Haip Studio
Executive Producer | Marielle Hunger

H&M | Linda Belkhala Soleta

Post Production | Haip Studio
Grading | Jonas Steinbacher
Sound Design & Mastering | Audio Loft

Cast

Joey Hadorn

Year

2024

A clever low-angle focus where the legs and red shoes dominate the foreground, drawing attention to the distant cross centered between them — it creates a powerful sense of direction and purpose.The narrative intensifies — a person stands reverently by the cross as a helicopter dramatically dips into frame. It’s cinematic and filled with tension and awe.A motion-blurred image of a runner’s legs mid-stride, wearing dark shorts and bright red running shoes, moving swiftly from left to right across a smooth surface.A young athletic man with blond hair stands against a light gray wall, looking slightly upward and to the left. He is wearing a light blue running shirt, dark shorts, a hydration vest, and a sports watch.A motion-blurred image of a person running on a rocky surface, captured from behind. The runner wears bright red shoes, and the motion creates a dreamy, abstract effect with light and earthy tones.Close-up of red Salomon trail running shoe on rocky terrainRunner in red shoes and blue top, mid-stride in alpine landscape of Ascona-Locarno.